Designing the Service Organisation of Tomorrow: AI in Service Operations

Marie-France emphasized that AI is not just a technological evolution but a critical enabler of sustainability.

On March 31, 2026, SSGM hosted a landmark webinar with Marie-France Crevecoeur on AI, service transformation, and sustainability. She highlighted why AI fails in legacy service organisations and shared a human-first approach to AI adoption. By reducing unnecessary travel and field operations, AI can also support sustainability goals. The session focused on designing service work where humans and AI work together effectively.

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